Valspar Flooring unveils new brand identity
MARCH, 2007 — Valspar Flooring, a division of Valspar Corporation (NYSE: VAL), today unveiled a new brand identity that represents an important milestone in the company’s evolution from supplier of spar varnish for sailors in the early 1800s to becoming one the world’s largest manufacturers of paints and coatings.
The re-designed Valspar logo and a new tagline “If it matters, we’re on it.®” unifies a standard across the company’s many divisions to better communicate a promise of quality, durability and integrity. In addition to product packaging, the new graphics will be highlighted in print- and web-based marketing communications, tradeshow exhibits and all other marketing vehicles to increase recognition of Valspar’s unique contribution to the industry and to grow the value of the brand in the marketplace.
“Our new brand identity signifies more than merely a style change; it expresses what drives Valspar as a company and what it can make possible,” noted Lysa Young, Marketing Manager, Valspar Flooring. “ ‘If it matters, we’re on it.’ conveys the Valspar vision to meet the needs of customers across the widest range of industries with a diverse, growing line of paint and coatings products that exceed performance expectations.
Please contact us to learn more or to discuss your specific project.
